Developing Your Personal Brand
The Developing your Personal Brand programme is aimed at educating participants on how to create their personal brand through identifying their assets, characteristics, strengths, and skills as an individual and harnessing it to project a positive personal image and impression. From forming overall goals to managing their online presence, participants will complete the course confident in all areas of personal branding.
COURSE OVERVIEW
Just like organisations or businesses, individuals have a brand. Made up of aspects such as appearance, attitude, skills, personal brand is the way people view particular individuals and those individuals make them feel. By building and nurturing this brand effectively, individuals can gain more control over the way they are viewed by others and ultimately get more out of their personal and professional life.
Duration
2 days | 8.00am - 5.00pm
Venue
HH Learning Centre – Dominic Hall
Date(s)
To be determined
WHO TO ATTEND
This programme is open to Analysts, Officers and anyone interested in developing or revamping their brand.
INDIVIDUAL OUTCOMES
At the end of the programme, participants will:
- Acknowledge and recognise that they are ‘brands’
- Be clear about their career values and how they shape their behaviour
- Assess their perception of Self and how that correlates with that portrayed to others
- Have identified their strengths and areas for development in interpersonal relationships and gain tips and techniques on how to build and develop them
- Know how to communicate to build rapport and empathy
- Be able to use a technique to get your opinion across in an assertive way without being aggressive
COURSE CONTENTS
Module One: Defining Yourself
Module Two: Controlling and Developing Your Image
Module Three: Personal and Professional Influences
Module Four: Sharpening Your Brand
Module Five: Appearance Matters
Module Six: Social Media branding
Module Seven: Brand Management during a Crisis
Module Eight: Branding Personality Traits